customer to business

Unfiltered Marketing Connects With The Digitally Distracted

If you work in business, then you probably know the terms B2B and B2C. They stand for business-to-business and business-to-consumer. But have you heard of C2B? Customers-to-business is the new model where customers are seizing control of their relationship with brands and businesses.  As your audience becomes more confident about shaping their consumption habits, it’s…

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