KPI Calculator

Published on May 28, 2024/KillerB Digital Team

⚠️ Important details: The data you share on this form will help you make better decisions during your digital ad campaigns. When you fill out this form, you need to decide how long (the timeframe) each entry covers, and keep it consistent. For example, if you are adding up all the money you spent on marketing for one quarter, then all the other entries should be for that same time period. If you choose one year, then use one-year data throughout this form. After you complete this form, a copy of your KPI Calculations will be sent to the email address you provided on step one.

KPI Calculation Form

1User Information & Agreement

2KPI Metrics Calculator

First Name(Required)

Last Name(Required)

Business Name(Required)

Your Email(Required)

By using the KPI Metrics Calculator Form, you agree to KBM’s privacy policy; and understand you will receive information from Killer Bee Marketing from which you can opt out at any time.

Let's Calculate Your Cost Per Lead (CPL)

Your CPL is how much you pay for 1 lead. A lead is someone who gives you their name, email and phone number and is interested in what you offer. Keeping your CPL low is important, but it is also important that the leads are high quality if you want them to turn into bookings. Even if a lead costs more, as long as it produces bookings, it can be worth it.

How Much Have You Spent on Marketing

How Many Leads Were Received

Cost Per Lead (CPL)

Let's Calculate Your Cost Per Booking (CPB)

Cost per booking means how much it costs to get people to do something, like book a call or an appointment. This will help you understand if your ads are making you money. If you know that up to $100 per booking is profitable, then you can turn off ads that cost more than $100 per booking.

How Much Have You Spent on Sales & Marketing

How Many Bookings Were Received (or core event)

Cost Per Booking (CPB)

Let's Calculate Your Lead Conversion Rate (LCR)

Your Lead Conversion Rate can refer to either the number of leads converted into sales, or the percentage of prospects that move on to your event. Here we are referring to those customers who make it through your core event – unless you rely solely on foot traffic (like many offline retailers), then you’ll use a ‘foot traffic count’ as an alternative measure, gleaned from email sign-ups and phone numbers. The better understanding you have about CPL (Cost Per Lead) will help ensure maximum return for each dollar spent in order to gain more attendees at your main occurrence.

Enter Number of Leads Received

Enter Number of Core Events

Enter Number of Sales

Core Event Conversion Rate

Leads to Sales Conversion Rate

Help Us Determine Your Sales Conversion Rate (SCR)

The sales conversion rate is how many sales you make from one event. The event could be a phone call, meeting, or adding something to a cart. If your marketing is good but you’re not making enough money, this is the metric you should focus on. To fix this metric, you need to change the sales process, what you say to customers, the salesperson, or the purchase steps on your website.

Number of Events (ie. calls, appts, add to cart)

Sales

Sales Conversion Rate

Help Us Determine Your Customer Acquisition Cost (CAC)

Customer acquisition cost, or CAC, is the amount of money spent on sales and marketing required to close a deal. Companies can calculate CAC for a given time period or all time. This is helpful to compare the effectiveness of different marketing tactics and strategies. A lower CAC is better because it suggests your marketing and sales teams are efficient and properly scaled.

Amount Spent on Marketing

Number of New Customers Acquired

Customer Acquisition Cost

Let's Calculate Your Average Order Value (AOV)

The average order value is the amount of money one client spends with you. This helps you understand how much each lead is worth. You can use this information to spend more money on advertising and to encourage people to buy more things from you.

Revenue Per Year

Number of Sales Per Year

Average Order Value

Let's Calculate Your Annual Revenue Per Customer (ARC)

The average order value (calculated above) allows you to calculate overall what one client is worth to you per sale, but you also need to know the average number of sales per year. You need to know this so you can calculate how much each sale is worth to you. This will help you make more sales and encourage customers to buy more things from you.

Total Number of Transactions Per Year

Total Number of Clients Per Year

Annual Revenue Per Customer

Let's Calculate Your Customer Lifetime Value (CLV)

Customer lifetime value is the amount of money a customer will spend at a company before they stop buying things from that company. Using the average annual revenue per customer (calculated above) and the number of years you enter we will calculate your CLV.

Average Lifetime of Customer (years)

Customer Lifetime Value

CAC-to-CLV

This metric compares the customer’s acquisition cost to the revenue that customer will provide over time. It helps businesses understand if they are profitable at their current acquisiton costs, even if the amount of revenue a client will produce has not been received yet.

Let's Calculate Your Customer Retention Rate (CRR)

The retention rate is a metric that shows how many customers have stopped coming to your business or canceled their membership, subscription, or patronage. A low churn rate is good, so you’re keeping most of your clients and customers happy. ⚠️ Choose a time period, like one year or one month. Be consistent in entering the information from that time period so it is accurate.

How Many Customers Did You Start This Period With

How Many Customers Did You End This Period With

How Many New Customers Acquired During This Period

Customer Retention Rate

Let's Calculate Your Margins

Your margins are the amount of money you make in relation to your overall revenue. This will help you understand if your marketing is making a profit, not just based on revenue, but also on profit. If you want to improve your ROI, focus on improving your margins.

Gross Profit

Revenue

Margins

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KPI Calculator

KPI Calculation Form

Let's Calculate Your Cost Per Lead (CPL)

Let's Calculate Your Cost Per Booking (CPB)

Let's Calculate Your Lead Conversion Rate (LCR)

Help Us Determine Your Sales Conversion Rate (SCR)

Help Us Determine Your Customer Acquisition Cost (CAC)

Let's Calculate Your Average Order Value (AOV)

Let's Calculate Your Annual Revenue Per Customer (ARC)

Let's Calculate Your Customer Lifetime Value (CLV)

Let's Calculate Your Customer Retention Rate (CRR)

Let's Calculate Your Margins

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KPI Calculator

KPI Calculation Form

Let's Calculate Your Cost Per Lead (CPL)

Let's Calculate Your Cost Per Booking (CPB)

Let's Calculate Your Lead Conversion Rate (LCR)

Help Us Determine Your Sales Conversion Rate (SCR)

Help Us Determine Your Customer Acquisition Cost (CAC)

Let's Calculate Your Average Order Value (AOV)

Let's Calculate Your Annual Revenue Per Customer (ARC)

Let's Calculate Your Customer Lifetime Value (CLV)

Let's Calculate Your Customer Retention Rate (CRR)

Let's Calculate Your Margins

You may also like

Topic Cloud

It's More Than Digital It's A Mission

It's More Than Digital
It's A Mission