Digital Insights

Be Sensitive to What Is Right (Inspired by Luke Smallbone)

In the second part of the blog series, “Creating with Purpose“, we’re diving into Luke Smallbone’s statement about the importance of being sensitive to what is right, even when it’s not the easiest or the most popular path for a creator. During a recent Zoom session with for KING & COUNTRY and Michael W. Smith,…

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Photo of Joel Smallbone, Luke Smallbone from for KING & Country and Michael W. Smith

Embracing the Emotional Rollercoaster as a Creative (Inspired by Joel Smallbone)

As creatives, dealing with the constant competition for attention can be overwhelming. How do we stay focused on what really matters- our calling and what God has planned for us? I recently had the privilege of joining a powerful Zoom conversation with for KING & COUNTRY, Michael W.Smith, and members of the Christian radio industry….

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question marks

Is It Good or Bad to Add Your Logo to Social Media Posts?

Have you ever been told that adding a logo to your social media graphics is okay? While some believe a logo can hurt your reach by making the post feel promotional, others say it reinforces brand recognition. In this blog I’m going to share my experience over the past years, some ways to incorporate your…

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woman typing on mobile phone with chatbot

3 Reasons to Use Manychat

At Killer Bee Marketing, we coach all of our clients to post on Social Media in a way that draws consistent engagement and builds a community. We can’t stress enough the importance of being social on Social Media. We have some clients that have blown this task out of the water and have created a…

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Understanding Facebook and Instagram’s Views Metric Changes

In this blog, let’s talk about Facebook and Instagram’s recent “views” metric change. If you’re like me, you probably keep a close eye on those numbers. It’s a good way to see how our content is doing…or is it? Let’s press pause and really think about what this metric means. What Is The “Views” Metric…

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feet with two arrows marking direction for habits or change

Casting Vision to Change More Lives Across Digital Platforms

Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…

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social media politics debate

Social Media During an Election Year 

The Presidential Election is still months away but I’m sure your feeds have been flooded with political content for sometime. You may be getting frustrated and tired. You may have even seen one of your favorite brands post something political that you weren’t expecting and it made you feel discouraged. We completely understand how you…

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social media setup tips

5 Tips for Managing Your Business Social Media Accounts 

This last year we’ve worked with numerous clients that are seeing the same issue. They no longer have access to the email address that their business account was set up with and are having issues with admins, etc. This is definitely a frustrating issue.  If you’ve worked with Facebook for any amount of time you…

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man and woman stepping back

Understanding Reach on Social Media: Misconceptions & Reality

What is Reach? When we begin working with clients one of the main metrics brought up to us is reach. We call this metric the feel-good metric. The problem is a lot of people don’t understand what this metric means. In this blog, we want to shed some light on misconceptions about reach and share…

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seph schlueter counting my blessings

Counting My Blessings | Creating Interactive & Impactful Social Media Content

Christian broadcasters have a unique opportunity to connect with people through and beyond the airwaves. One approach we’re all aware of is social media, and we are huge fans of creating social media content that invites interaction. Seph Schlueter is a newer artist, and you may have heard his song “Counting My Blessings.” This song…

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