Blogs
Unfiltered Marketing Connects With The Digitally Distracted
If you work in business, then you probably know the terms B2B and B2C. They stand for business-to-business and business-to-consumer. But have you heard of C2B? Customers-to-business is the new model where customers are seizing control of their relationship with brands and businesses. As your audience becomes more confident about shaping their consumption habits, it’s…
Is Facebook Pixel Retargeting Dead?
Also referred to as remarketing, retargeting allows stations to specifically target listeners who don’t initially convert to subscribed listeners to your website or streaming services. With millions of potential and existing listeners using Facebook, it’s an ideal platform for radio and businesses to use when looking to retarget or remarket their brand to them. Suppose…
Adding Value With Content Marketing
Content marketing is when you provide relevant, valuable information to your audience. When you add value with great content, your audience will begin to view your radio station as a trusted resource.
TikTok & Instagram Short-Form Video Coming Soon To Google Mobile Search
TikTok and IG short-form videos will be indexed by Google mobile search console soon. Radio needs to think about…
The Power Behind Facebook Groups For Radio
Facebook Groups are the perfect way to carve out a private, branded space for your radio station’s audience online. Plus…
Trust Your Digital Team
Digital marketing seems to be a catch-all for an enormous variety of complex skills and tasks. It’s no wonder that digital teams are feeling the pressure. If you’re feeling stressed…
The Risk Behind Building the Wrong Audience
Social media marketing is a lot more complex today than it was ten years ago. The risk behind building the wrong audience can have a negative effect on your radio station’s digital marketing efforts.
Which Web Hosting is Right for Your WordPress Site?
When choosing a hosting solution for your WordPress website, it’s easy to feel overwhelmed by the options. We often get asked, “Which hosting company is best?” While there are plenty of options to choose from, a better question would be: What type of hosting is best for my needs? Let’s break down three common types…
To TikTok Or Not To TikTok?
“Should we TikTok or not?” It’s a question that’s been creating a lot of buzz lately- and for good reason. For many of us, this question touches on deeper tensions like balancing time, effectively using resources, and relevance. With so many platforms fighting for our attention, how do you decide where to invest your energy?…
5 Tips to Overcome Social Media Burnout
If you didn’t read our article about 5 signs that you might be burnt out on Social Media, we highly recommend you go read that one first before you read this one From our previous article we determined that Social Media Burnout is a real problem that a lot of people are facing that they…
5 Signs You Might Be Burnt Out On Social Media
Are you burnt out on Social Media? If you really took the time to think this through, what would your answer be? In this article, we are going to discuss some of the symptoms of Social Media burn out that you may not even realized were part of it. What is Social Media burnout? The…
Is It Good or Bad to Add Your Logo to Social Media Posts?
Have you ever been told that adding a logo to your social media graphics is okay? While some believe a logo can hurt your reach by making the post feel promotional, others say it reinforces brand recognition. In this blog I’m going to share my experience over the past years, some ways to incorporate your…
3 Reasons to Use Manychat
At Killer Bee Marketing, we coach all of our clients to post on Social Media in a way that draws consistent engagement and builds a community. We can’t stress enough the importance of being social on Social Media. We have some clients that have blown this task out of the water and have created a…
Understanding Facebook and Instagram’s Views Metric Changes
In this blog, let’s talk about Facebook and Instagram’s recent “views” metric change. If you’re like me, you probably keep a close eye on those numbers. It’s a good way to see how our content is doing…or is it? Let’s press pause and really think about what this metric means. What Is The “Views” Metric…
The Right to Disconnect, Bridging Generational Gaps & Healthy Boundaries
Balancing work and personal life has become increasingly challenging in our tech-driven world. Did you know that France enacted a law in 2017 granting workers the right to disconnect from work communications outside office hours. Aiming to protect personal time from workplace demands. In this special “Metaverse” edition of the Mindful Bytes podcast, our diverse…
Social Media During an Election Year
The Presidential Election is still months away but I’m sure your feeds have been flooded with political content for sometime. You may be getting frustrated and tired. You may have even seen one of your favorite brands post something political that you weren’t expecting and it made you feel discouraged. We completely understand how you…
Instagram’s DM Dilemma, Tech’s Impact on Creativity, Ready vs Done Mindset & AI Now
Are you concerned about Instagrams DM slow roll update? How will it affect your business? Curious if technology is enhancing or hindering your creativity? Ever wondered about the benefits of a “Ready vs. Done” mindset in your projects? Or how AI can be effectively used now to improve your workflow? In this episode of the…
Don’t Forget Who You Are (Inspired by Michael W. Smith)
In the final blog of our three-part series “Creating With Purpose,” we’ll take a look at what Michael W. Smith’s shared during the Zoom session with FOR KING & COUNTRY, when he encouraged us stay focused as Christian creators. He pointed out the importance of recalling God’s promises, especially when distractions try to pull us…
Becoming Invisible to Stand Out: A Fresh Approach to Digital Engagement
In this episode of Mindful Bytes, our panel discussed a concept that might seem counterintuitive in the age of social media: becoming invisible to stand out. As the digital landscape continues to evolve, many creators and business owners are looking for new ways to connect with their audiences more meaningfully. Could moving away from the…
How AI, Chatbots, and Branding Strategies Shape Today’s Digital Landscape
In the ever-evolving world of digital media and AI, it’s crucial to stay updated on emerging trends and their impact on our lives and businesses. In a recent episode of the Mindful Bytes podcast, we discussed some of the most pressing topics in the tech and digital landscape. From the nuances of AI regulation and…
Be Sensitive to What Is Right (Inspired by Luke Smallbone)
In the second part of the blog series, “Creating with Purpose“, we’re diving into Luke Smallbone’s statement about the importance of being sensitive to what is right, even when it’s not the easiest or the most popular path for a creator. During a recent Zoom session with for KING & COUNTRY and Michael W. Smith,…
Embracing the Emotional Rollercoaster as a Creative (Inspired by Joel Smallbone)
As creatives, dealing with the constant competition for attention can be overwhelming. How do we stay focused on what really matters- our calling and what God has planned for us? I recently had the privilege of joining a powerful Zoom conversation with for KING & COUNTRY, Michael W.Smith, and members of the Christian radio industry….
Casting Vision to Change More Lives Across Digital Platforms
Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…
5 Tips for Managing Your Business Social Media Accounts
This last year we’ve worked with numerous clients that are seeing the same issue. They no longer have access to the email address that their business account was set up with and are having issues with admins, etc. This is definitely a frustrating issue. If you’ve worked with Facebook for any amount of time you…
Counting My Blessings | Creating Interactive & Impactful Social Media Content
Christian broadcasters have a unique opportunity to connect with people through and beyond the airwaves. One approach we’re all aware of is social media, and we are huge fans of creating social media content that invites interaction. Seph Schlueter is a newer artist, and you may have heard his song “Counting My Blessings.” This song…
4 Tips For Social Media Engagement
Engagement is now more important than ever. Consumers are tired of faceless brands, and are craving a more personalized experience. They demand a genuine connection with people instead of brands, whereas several years ago a connection with a brand was a bonus it is now an expectation. In this blog, we’ll talk about four tips…
5 Tips to Implement in Your Instagram Strategy Today!
In the fast-paced world of social media, mastering Instagram can seem like a daunting task. But have no fear because today, we will give you some practical tips to add to your Instagram strategy. While these tips may not be groundbreaking, they are often underutilized together. So, let’s dive into five actionable steps that will…
A look at Instagram in 2025
As of right now, the Supreme Court ruled to hear Tiktok’s case for not being banned in the U.S. it’s hard to say what will actually happen if a ban will actually be enforced. Either way it’s safe to say that a lot of creators that are solely on TikTok are panicking. Which is why…
Kids Taking Over the Metaverse: A Shift Worth Watching
Let’s start with something that makes me chuckle….adults complaining about kids taking over apps like Meta Horizon Worlds. Isn’t it ironic? For years, we’ve been invading their spaces like Facebook, Instagram, Snapchat, TikTok. All platforms originally buzzing with youthful creativity, only to be overrun by adults with business pitches, ads, and networking opportunities. Now, kids…
To TikTok Or Not To TikTok?
“Should we TikTok or not?” It’s a question that’s been creating a lot of buzz lately- and for good reason. For many of us, this question touches on deeper tensions like balancing time, effectively using resources, and relevance. With so many platforms fighting for our attention, how do you decide where to invest your energy?…
Meta Connect 2024: Why You Should Pay Attention to Meta AI Now
As someone who’s been working with AI since August 2021, I haven’t been very impressed with Meta AI so far. However, at this year’s Meta Connect Mark Zuckerberg flexed his Meta AI muscles and it got my attention! He shared some cool new innovations in AI, mixed reality, and the Metaverse. In this article, I’ll…
Digital Buzz: August 2024 Insights & Thoughts
As August comes to an end, I wanted to take a moment to share some of the key insights and discussions we’ve been talking about at Killer Bee. We’ve covered a lot! From the ongoing debate between personal and business branding to the ethics of AI. In this month’s Digital Buzz we’ll look at some…
AI Call Recorder Gadget, Social Media Shifts, AI Ethics, Digital Detox & Google’s Legal Battle
Wouldn’t it be great if your phone calls could take notes for you using AI? Do you really know how many people are watching your videos? Have you ever stopped to think about the ethical side of AI? When was the last time you truly disconnected from technology? Why is Snapchat still flying under the…
AI Business Solutions & Concerns, Hidden Apple Code & Social Media During an Election Year
Could AI be the solution to business challenges, or is it something we should approach with caution? Have you ever wondered if those phantom vibrations from your phone are more than just your imagination? Is social media during an election year pushing you to the edge? And what do these trends mean for our daily…
The Digital Buzz: July 2024 Insights from Mindful Bytes
This month’s Digital Buzz, from Killer Bee Marketing, brings you key insights from their newest podcast called “Mindful Bytes.” Exploring topics that are reshaping how we interact with technology and each other. Here’s a summary of what’s been buzzing: TikTok: The Rising Search Engine Could TikTok Surpass Google as the Go-To Search Engine? A recent…
Is Meta Verified for Business Pages Worth It?
Meta recently introduced Meta Verified for Business Pages. For this month’s Digital Buzz, I’ve decided to share my thoughts on Meta Verified for Business to determine “Is it worth it?” As businesses scramble to understand the necessity and value of this new feature, it’s essential to take a closer look at these tiers. Is this…
Meta & TikTok’s AI Advances: Remaining Relevant in an AI-Driven Landscape
It this Digital Buzz, let’s talk some about AI Advancements and how to stay relevant during this shift. The digital world is buzzing with advancements in artificial intelligence (AI). Especially across social media platforms like Meta, TikTok, Instagram, LinkedIn, and others. AI is transforming content creation and consumption and how we connect with our audience….